Despite all the problems industries face in this day and age, we can see that there are some of those who have managed to perform quite well. We can see that the world of SaaS has managed to overcome many obstacles and it is a part of the business world. If you take a look at some of the reports and studies you will see that around 78% of businesses have a plan to implement even more SaaS platforms in their modus operandi.

With that in mind, it is not a surprise to see that SaaS startups are popping up. In the last seven years, more than 2,000 of them have been launched in the United States. Furthermore, we can see that the number of SaaS websites is rising. It can be said that this fact is both an advantage and a setback. The reason being that with the growth of competition, many site owners have a problem developing a site that will stand out from the crowd.

But that doesn’t mean that this is something that is not possible to achieve. Thankfully, there are some ways you can do that. One of the best ways to do that is to have a proper website design. If you need help with this, be sure to take a look at Angle2. Now, we would like to talk about some of the best examples of website design and what we can learn from them.

1. Coupa

The first example we would like to talk about is the one we see with, Coupa. If you take a look at the site, you will see that it provides clarity, value, and proper insight to its users and visitors. Furthermore, we can see that it provides them with an introduction video that is not too long. It lasts for reasonable 50 seconds.

Also, it gives the perfect taste of the elements offered to the visitors. Also, we can see that the color pattern used for its creation represents a pleasant combination. Probably the most important virtue we would like to point out is simplicity. Having both simple and effective design is probably one of the most important factors in having a successful page. We can see that Coupa is a great example of that approach.

2. Xero

One of the best examples we’ve come across is the site of SaaS software called Xero. If you research it by looking at online reviews, you will see that users are describing it as almost spotless. The developers have opted of using blue color as the main one in the pattern, and they managed to implement all of the other ones into the combination successfully.

When it comes to the layout, it can be said that it is both intuitive and natural. It means that the flow will not encounter any kind of obstacles. The chances of stumbling across a part that is not clear and sends conflicting messages are non-existent with this one. Last but not least, it needs to be said that all of the elements are cohesive, despite all the attention to detail, which is exceptional with this website design.

3. Zuora

The next one we would like to discuss is a site called Zuora. It is well-known for the variety of content it provides to its users and visitors. We are talking about content like graphics, charts, videos, and even illustrations, which are drawn exceptionally. One of the most important factors on this website is the customer stories section. Surely, it represents a more entertaining way of informing the visitors.

We are talking about a segment that shows case studies, but not in the traditional way. Instead, it undertakes a much more entertaining form by showing images, charts, presenting video presentations, and illustrations. Furthermore, the users of this website can record testimonials where they can explain their experience from using Zuora. All of these factors have made Zuora a trustworthy company.

4. Slack

Slack is one of the best examples of how a SaaS website should look. The reason being that it doesn’t include any unnecessary factors that can only confuse users. Instead, the site represents only the crucial ones. For those who don’t know, we are talking about an app that provides companies the chance to enhance the communication between teams. Also, the app is easy to use.

There are numerous examples of how Slack’s website served as a good example to developers all over the world. It became so influential that you can find profs of those who were inspired by this one. Without a doubt, it serves as one of the driving forces behind the success of the app itself. There are a plethora of companies that use this app in their everyday communications. The number will only rise in the future, we are certain of that.

5. Wufoo

Last but not least, we would like to talk about a website that truly has a personality. You will be able to notice it immediately after you visit it. As is the case with a lot of other entries on this list of ours, we can see that simplicity plays a crucial role in its effectiveness and popularity. All the segments are reachable directly and without the need to roam around the site before you find them.

The homepage is outlined perfectly, and the visitors will not stumble any kind of obstacles while navigating the site. The simplicity goes both for using the site and for the elements of the design. The color patterns used for the Wufoo page are in a proportion that leaves no space for confusion. All these factors have a major role in engaging the visitors on a much higher level.


With the growth of SaaS importance, we can see that it becomes hard to go around the obstacles imposed by the competition. Standing out from the crowd is harder than it ever was when it comes to SaaS. Therefore, every developer needs to learn from the examples of successful websites. Here, we’ve presented you with the most important examples. You will certainly see that simplicity is the greatest virtue in this world. Be sure to follow it.