Brand is everything in business. A majority of people first think of a logo as something that represents a brand. However, a logo isn’t the same as the brand. A brand is something way bigger – the way the customers feel when they shop from you and when they interact with you, or work on a project.
It is something people think when they hear your company’s name. For example, the Coca-Cola brand is widely popular across the world and everyone knows it is a refreshing drink. They’ve created a name everyone recognizes and more importantly buys.
If you want to create your brand, you need to know what that entails from start to finish. Follow the article below and get a good look at what you do to see if you’re on the right path on not.
What’s your foundation?
The first thing you need to ask yourself is what you want your core values to be? What type of business are you going to run? Once that’s established, you need to put everything into creating such a company. You want to send away clear messages to your audience.
We’ve mentioned Coca-Cola already, so let’s take them as an example again. Their bottles are unique so the message they are sending is this: “We are the real deal, there’s nobody like us.” Furthermore, the red color on the label shows the confidence in people who are drinking it.
Last but not least, Coca-Cola never wanted to replace some other beverages such as coffee and you drink Coca-Cola when you’re relaxing and when you are with your family and your friends. Look at all their commercials and you will see that atmosphere!
Logo, Design, Colors, Ads, Website
Once you have your foundations in place and everyone on the same page, you can start working on your signage. We’ve put it all together although for each of these things, you will need a lot of time to create and perfect.
Some aspects can last for months and repeat in circles such as marketing campaigns, but some other things, such as making a logo are done only once. The best way to do all of these is to get some sort of help, which is why you should consider a design agency such as Creative Critters to assist you
Once you have a recognizable logo, amazing combination of colors and a user-friendly, well-designed and optimized website, advertising and selling become much easier. Your brand instantly becomes known and finding new clients will be a lot easier.
Always Do Your Best
Once everything is set and done, your job has just started. You have customers to serve and people to talk to. One of the biggest aspects of why people return is customer support and the ability to accept and correct your mistakes.
Mistakes are going to happen, but if you respond quickly and admit them, the clients will not be disappointed. We’re not saying that clients are always right because sometimes, they are not. However, it is up to you to deal with every client and provide them with all you’ve got!