A sticker, simply put, is a print on a material that sticks to a variety of surfaces because of a glue-like material on its undersurface. Now stickers can be of different types based on the material on which the sticker is printed. Stickers can also be classified based on the kind of finish that they have or the method of application.
Based on the material, stickers can be of two main types: those that are printed on paper and those that are printed on a vinyl surface. Of late, vinyl letter stickers have become quite popular and are widely used as a helpful marketing tool.
This article lists the reasons why vinyl letter stickers have become popular and why they make a great marketing tool.
Process Of Manufacturing A Vinyl Letter Sticker
The base material for the sticker is vinyl which is a plastic, and usually, PVC or polyvinyl chloride is used for printing. The printing involves repositionable vinyl as it makes the process of manufacturing much easier.
Apart from this, a repositionable base matter does the least harm to the surface on which the sticker is pasted. These stickers do minimum harm to wall surfaces if you paste the sticker on them. The shapes are cut either with a mechanical cutter or manually to create the right design.
Why Vinyl Stickers Are A Cost-Effective And Useful Marketing Tool
Vinyl Is Sturdy And Lasts For A Long Time
A sticker can be a great way to market your products or your service. However, the marketing tool is as good as it lasts. The idea behind using a sticker as a marketing tool is to let people know about your products.
Vinyl, which is a kind of plastic, lasts much longer than paper. Typically a sticker that is printed on a plastic surface can last for five to ten years, depending on the conditions that the adhesive label is subjected to.
Unlike paper which absorbs moisture, plastic does not absorb water. The chemical nature of plastic is such that it is hydrophobic. This means that it repels water rather than absorbing it. So if you apply a paper based label outdoors, then it will probably last till it begins to rain or snow.
However, if you use an adhesive label based on plastic, it will easily withstand moderate levels of rain and snow. And thus, vinyl adhesive labels can be easily applied under outdoor conditions. Moreover, plastic-based labels are resistant to fading and UV radiation. So they can withstand strong sunlight for many years.
When it comes to marketing, the reach of a marketing tool has played a huge role in its popularity. Since paper-based labels are good only for indoor surfaces, they have limited reach in comparison to plastic adhesive-based labels.
Adhesive Labels Made Up Of Plastic Are Highly Versatile
When it comes to advertising, the versatility of the advertising tool is of great importance. Adhesive labels that are printed on a plastic base are highly versatile. They can be printed in a glossy or matte finish. They can be printed in varied colours.
In fact, the range of colours is quite broad, so you can go beyond the regular RGB ( Red, Green, Blue) and their combination. You can get neon colours and metallic shades that have a shiny finish.
Vinyl Stickers Lower The Overall Cost Of Marketing
Many people might think that paper-based adhesive labels are cheaper than their plastic counterparts, and they are thus more profitable to use. However, when it comes to marketing, most advertisers look for long-term benefits rather than short-term goals.
So while it is true that a paper-based sticker may cost less money in comparison to a vinyl-based label, the paper will only last for a season when used outdoors. At the same time, plastic can last for a few decades. So the long-term cost of replacing paper labels every season is much more than that of printing vinyl labels.
Moreover, when it comes to marketing, advertisers are keen to get widespread publicity. So even if printing on plastic is slightly more expensive, the net profit earned when using plastic outdoes the profit when using paper.
With plastic stickers, you can paste them on a wide variety of surfaces like car glasses, on poles, and on the armrest of benches that are placed in public places. This widespread reach is what attracts most businesses towards plastic stickers.
Vinyl Labels Can Be Recycled
Vinyl as a material can be recycled. However, they cannot be recycled with any other category of plastic. So if you have any material made up of vinyl, it can be transformed into another object of vinyl.
So if a business organization can get in touch with a recycler, they can recover some amount of the printing cost of labels from the recycling process. This is another reason why vinyl stickers are quite cost effective in the long run.
Vinyl Stickers Are Quite Easy To Apply
The other alternative to putting stickers is to paint walls and billboards to draw the attention of potential clients and customers. However, applying a sticker is much more easy and quick than using spray paint or a paintbrush. When you use paint then, you have to wait for the paint to dry.
You also have to be careful not to smudge the paint while the entire message has been printed. Also, plastic labels are sturdier than paper labels, so they do not tear easily while handling.
There are several reasons why plastic-based adhesive labels have become the favourite of marketing agencies and businesses. The ease of applicability and the tolerance to the conditions of the weather (UV rays, rain, snow, etc.) are the significant reasons why plastic-based stickers have become widely popular.
Apart from this, the diversity of colour and finishes also makes vinyl stickers quite famous. Vinyl is recyclable, so if the advertisers are willing to make an environmentally sensible choice, they will not be disappointed.